Improving Adherence Out of Disruption

March 1, 2013

PharmaVOICE

March 2013

By Robin Robinson

http://www.pharmavoice.com/pdfs/2013/pv-0313/PV0313_ImprovingAdherence.pdf

Summary

The industry is on the brink of the biggest disruptive changes in marketing history—comprehensive relationships with patients using integrated tools. Kathy Gram from Millennium mentions that together with Snow Companies, they recruited close to 50 Patient Ambassadors® to share their life experiences as cancer patients.

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