Q&A with Brenda Snow, Founder and CEO

March 19, 2013

PM360

Online: March 19, 2013

Interviewed by Kathleen M. Gilligan

http://www.pm360online.com/trendsetter-pm360-q-a-with-brenda-snow-founder-ceo-the-snow-companies/

Summary

Patient centricity is the latest buzzword, but the truth is Brenda Snow helped start this movement nearly 12 years ago. Pharma companies cannot afford to market to patients without engaging with them. “Maybe the days of seeing beautiful models and sexy ad copy relating to chronic conditions will go by the wayside.”

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