Learning a Lesson From Patient Advocates
May 25, 2013
PM360
May 25, 2013
By Andrew Matthius
http://www.pm360online.com/learning-a-lesson-from-patient-advocates/
Summary
When pharmaceutical companies want to work with patients, they need to show integrity, authenticity, and transparency. Brenda Snow says that patients want to work with pharma to make the patient experience better. They don’t see a conflict in it, as long as the relationship benefits patients and not just the drug companies.
