At the Center of Industry’s “Solar System:” Five Strategies to Connect with Patients
March 17, 2015
DTC in Focus
March 18, 2015
By Chemelle Evans
Snow Companies’ Chemelle Evans writes how the industry can better connect with the people who live with the diseases that their drugs treat. She recommends prioritising face-to-face encounters, being human and caring, including care partners, being relevant by telling stories, enabling patients to talk to other patients.