At the Center of Industry’s “Solar System:” Five Strategies to Connect with Patients

DTC in Focus

March 18, 2015

By Chemelle Evans

http://www.dtcperspectives.com/guest-columnist/at-the-center-of-industrys-solar-system-five-strategies-to-connect-with-patients.html

Summary

Snow Companies’ Chemelle Evans writes how the industry can better connect with the people who live with the diseases that their drugs treat. She recommends prioritising face-to-face encounters, being human and caring, including care partners, being relevant by telling stories, enabling patients to talk to other patients.