Authenticity: Pharma’s 5 Steps to Building Patient Relationships

PM360

Online: June 12, 2015

Print: June 2015

Expert on Call Column by Blake Shewey

http://www.pm360online.com/authenticity-pharmas-5-steps-to-building-patient-relationships/

Summary

Authenticity is key in order to build a lasting connection with the people who treat their disease with your drug. Five points should be considered: 1) Talk with a patient voice, 2) Demonstrate that you care, 3) Try to do as much as possible offline, 4) Stick around for the long term, 5) Use the power of stories.