Authenticity: Pharma’s 5 Steps to Building Patient Relationships
June 12, 2015
Online: June 12, 2015
Print: June 2015
Expert on Call Column by Blake Shewey
Authenticity is key in order to build a lasting connection with the people who treat their disease with your drug. Five points should be considered: 1) Talk with a patient voice, 2) Demonstrate that you care, 3) Try to do as much as possible offline, 4) Stick around for the long term, 5) Use the power of stories.