Brenda Snow Named PM360 Trailblazer 2019 Lifetime Achievement Award Recipient
August 20, 2019
Williamsburg, VA, August 20, 2019 —PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Brenda Snow, Founder & CEO of Snow Companies, as the recipient of the 2019 Trailblazer Lifetime Achievement Award.
Grown out of Brenda’s own experience as a patient with multiple sclerosis, her company today employs more than 350 staff. The agency helped launch several blockbuster brands and also built a leadership position in the rare disease and oncology niche. It is part of Omnicom Health Group, the healthcare marketing collective within Omnicom Group Inc. (NYSE: OMC).
“It is extremely humbling to see that patient focus is no longer just my priority but everyone’s priority,” said Brenda Snow. “I am grateful for the recognition which I see as a patient victory.”
Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. TheLifetime Achievement Award recognizes an industry veteran who has transformed the business through leadership, wide-ranging influence, and original contributions.
“Brenda pioneered patient engagement long before the industry started talking about patient centricity,” says Anna Stashower, CEO and Publisher of PM360. “Throughout her career she has worked to get industry marketers to rethink how to communicate with—not to—patients. She helps clients to adopt her agency’s signature patient-centric storytelling techniques and Patient Ambassadors to ensure the industry is connecting with patients in an authentic way.”
Brenda will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 19, 2019. Each year, the Trailblazer Awards Gala attracts more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night’s winners will appear in PM360’s October issue.
Emmy Award-winning actress and comedian Judy Gold will serve as the emcee for the event. Judy Gold has written and starred in two critically acclaimed, long-running Off-Broadway hit shows: The Judy Show – My Life As A Sitcom, (New York Timescritic’s pick) and 25 Questions for a Jewish Mother, which won the 2007 GLAAD award for Outstanding New York Theater. Judy has also appeared as a guest star on several popular TV shows including “Louie,” “30 Rock,” “2 Broke Girls,” “The Big C” and “Sex & The City.”
Tickets for the Trailblazer Awards Gala can be purchased by visiting http://www.cvent.com/d/6yq3l0. For more information about tickets, contact Kayla Walsh at 646-300-8117 or [email protected].
You can also follow the awards real-time on Twitter at www.twitter.com/pm360online.
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About Snow Companies
With its signature focus on patient storytelling, Snow Companies has had a lasting impact on the lives of millions of patients around the world. The full-service agency is the global leader in Patient Ambassador® Programs, Patient Co-Creation, Live Events, Video Production, Advocacy & Patient Insights, and Health Education. Snow Companies is a part of the Omnicom Health Group of agencies.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.