Build Your Customer Intimacy Toolbox

September 18, 2015

PM360

Online: September 17, 2015

Print: September 2015

By Oliver Portmann and Wendy Blackburn

http://www.pm360online.com/build-your-customer-intimacy-toolbox/

Summary

In almost every country, healthcare policy is a big construction site: People use new technologies to manage all aspects of their lives, including their health, and patients have become much more assertive in advocating for their own health.

This new world order for life sciences is more than just a challenge: It’s also an opportunity—an invitation to become more involved and more relevant in the lives of people who live with life changing conditions. The new paradigm, patient centricity, doesn’t just change the way our industry sells drugs; it changes how it makes them, and it changes the role we play in the healthcare community.

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