Changing Health Behavior Together - Snow Companies

Changing Health Behavior Together

December 21, 2016


December 21, 2016

By Oliver Portmann


How often, in our own network of friends, family, and acquaintances, have we seen people make “poor choices?” We may hold strong opinions about relationships, appearance, politics, lifestyle, even food preferences, but can we back those opinions up with hard evidence? We cannot presume that knowing the facts is sufficient to make the “right” choice. Emotion easily triumphs over intellect, intuition over data, and personality over experience. Think of this next time a friend proudly presents you with a decision that you—overtly or privately—would reject. Facts are necessary but not sufficient. On top of expertise, what’s needed is trust, realness, empathy; and these values are contained in the relationships we build through close cooperation and the way we convey our message through emotional storytelling.

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