Content Connection: The Push for Story-driven Engagement - Snow Companies

Content Connection: The Push for Story-driven Engagement

July 19, 2016

Pharmaceutical Executive

July 7, 2016

By Casey McDonald


Whether patients’ stories are to be broadcast widely on social media, or used internally to motivate the employees at a life sciences company, storytelling requires both solid content and style. Even patients telling their stories behind the anonymity of an Internet username can be more impactful than marketing material that comes across with any hint of corporate messaging. “We identify patients who are willing to share their personal experiences,” says Melinda Snow, vice president of client services for Snow Companies, an agency bringing strategic, regulatory-compliant, real-life patient stories to direct-to-patient initiatives. “Stories are a great way to educate the community and capture the audience’s attention, because stories are what leave a lasting impression.” Reaching and motivating patients is the goal when Snow is working with patients on their stories.  “The narrative may help other patients have important discussions with their healthcare team or navigate the system’s challenges, such as those around access or sticking with treatment.” Snow also ensures that patient storytellers offer a fair and balanced view of the reward/risk scenario when discussing their experience with a drug—all while ensuring the story is in the patient’s authentic voice.”

The Snow Companies talent acquisition team will only communicate from email addresses that use the URL We will never ask you to send us money, technology, or anything else in order to work for our company. If you believe you are the victim of a scam, please contact the FTC at

Privacy Notice