Doing Business With People You Like: Why Patient Centricity is Not Charity
November 23, 2016
PM360
November 23, 2016
By Brenda Snow
Summary
One of the biggest myths about patient centricity is to think of it as simply “corporate social responsibility”—a charitable act that companies voluntarily do for others with little to no benefit to themselves. That’s a myth. Patient centricity and patient engagement are essential bread and butter functions that allow all other parts of the operation to come to full fruition. People like to do business with people they like. Any life science company intent on remaining relevant and respected has a responsibility to listen as well as a responsibility to educate.
