Emerging Targets: Care Partners, Underserved Communities, Health Activists

Online: August 17, 2014

Print: September 2014

By Brenda Snow

http://www.pm360online.com/emerging-targets-care-partners-underserved-communities-health-activists/

Summary

HCPs, payers, and patients are, and have been, communication targets for the pharmaceutical industry for many years. In her exposé, Brenda looks at groups that are essential for turning the needle towards better health outcomes and that are starting to receive increasing attention and targeted messaging: Care partners, cultural minorities, and patient opinion leaders.