Empowered Patients - Snow Companies

Empowered Patients

April 1, 2013

PharmaVOICE

April 2013

Cover story by Robin Robinson

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Summary

As patients gain more power over their healthcare, the industry must adjust its strategies to accommodate these new super consumers. Brenda Snow says, “educated, connected, and empowered patients are the best bet for improved health outcomes. […] Engaged patients are much more likely to stay compliant on therapy, have strong relationships with their providers, and be advocates for their overall healthcare experience, all of which can contribute to better outcomes.”

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