Empowered Patients
April 1, 2013
PharmaVOICE
April 2013
Cover story by Robin Robinson
Summary
As patients gain more power over their healthcare, the industry must adjust its strategies to accommodate these new super consumers. Brenda Snow says, “educated, connected, and empowered patients are the best bet for improved health outcomes. […] Engaged patients are much more likely to stay compliant on therapy, have strong relationships with their providers, and be advocates for their overall healthcare experience, all of which can contribute to better outcomes.”