At the Center of Industry’s “Solar System:” Five Strategies to Connect with Patients

Date: March 17, 2015 | Category: News Press

C.Evans Profile Headshot

DTC in Focus March 18, 2015 By Chemelle Evans http://www.dtcperspectives.com/guest-columnist/at-the-center-of-industrys-solar-system-five-strategies-to-connect-with-patients.html   Summary Snow Companies’ Chemelle Evans writes how the industry can better connect with the people who live with the diseases that their drugs treat. She recommends prioritising face-to-face encounters,… (read more)


Article in German: Patienten als Kompass für Unternehmen

Date: March 1, 2015 | Category: News Press

Oliver Portmann

Pharma Relations—Innovations Supplement March 2015 By Oliver Portmann http://www.pharma-relations.de/innovations/artikel/patienten-als-kompass-fuer-unternehmen-9094.html   Summary [Article in German; full text in print version only] Snow Companies’ Oliver Portmann highlights how the patient perspective should really serve as a compass for everything we do in… (read more)



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