Telling the Healthcare Story

Date: June 20, 2016 | Category: News Press

Oliver Portmann

DTC Perspectives, 2015 PM360, June 2016 By Oliver Portmann https://www.pm360online.com/telling-the-healthcare-story/ Summary Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are key determinants of whether or not someone will adhere to prescribed treatments. To leverage the power of… (read more)



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