Content Connection: The Push for Story-driven Engagement

Date: July 19, 2016 | Category: News Press

pharmexec

Pharmaceutical Executive July 7, 2016 By Casey McDonald http://www.pharmexec.com/content-connection-push-story-driven-engagement Summary Whether patients’ stories are to be broadcast widely on social media, or used internally to motivate the employees at a life sciences company, storytelling requires both solid content and style. Even… (read more)



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