“They say, ‘Work with what you know.’ Well I know patients. I know how they feel. I know what they look for. I know how they think. I know patients…because I am one.”
Founder & CEO
Ever since Brenda Snow found herself diagnosed with multiple sclerosis, she’s been fighting for a world where people living with chronic conditions can connect with each other and exchange ideas with the life science industry. She used her experience and entrepreneurial spirit to lead a mission that has transformed direct-to-patient communications with the invention of the Patient Ambassador® model.
Brenda is widely regarded as the number one opinion leader on the topic of patient engagement and has been published in PM360, MM&M, Pharmaceutical Marketing Europe, DTC Perspectives, and PharmaVOICE. She speaks extensively to corporate audiences about her experiences and on how to effectively communicate with patient audiences.
Snow Companies was the first in the industry to bring strategic, regulatory-compliant, real-life patient stories to direct-to-patient initiatives. As a full service agency, Snow Companies is ranked among the nation’s leading companies, winning awards such as MM&M’s Top 100 agencies, Inc. Magazine’s fastest growing private companies (46th in the health industry, 627th overall), the AMCP MarCom Award, PM360’s Pharma Choice and Trailblazer Awards, the DTC National Advertising Award, and multiple Telly Awards honoring Snow Companies’ video work.
Brenda was twice named one of the 100 Most Inspiring People in the pharmaceutical industry by PharmaVOICE magazine and received recognition from numerous NGOs worldwide.
Snow Companies attracts people with diverse professional and personal backgrounds. What unites the cross-functional team—creative, account management, Ambassador management, and Ambassador recruitment—is the company’s philosophy of putting patients first. The agency offers a variety of job opportunities for passionate employees and develops its talent in-house.
Today, Snow Companies’ workforce counts over 220 staff and represents close to 80 disease states, recording double-digit growth rates for several years in a row. Nobody talks to more patients or has a more diverse and engaged patient community than Snow Companies.
Williamsburg, VA, May 26, 2015 – Snow Companies has been awarded 4 national Telly Awards. The winning categories include online commercial and cinematography.
“It speaks for our team’s creativity and skill that such a prestigious panel judged our work to merit their Award,” said Tyler James, Snow Companies’ Vice President of Video Production. “At the heart of it, we are story tellers. The foundation of our success is grounded in our amazing, compassionate, and courageous Patient Ambassadors®”. (read more)
HCPs, payers, and patients are, and have been, communication targets for the pharmaceutical industry for many years. In her exposé, Brenda looks at groups essential for turning the needle toward better health outcomes, and that are starting to receive increasing attention and targeted messaging: Care partners, cultural minorities, and patient opinion leaders. (read more)