At the Center of Industry’s “Solar System:” Five Strategies to Connect with Patients

Date: March 17, 2015 | Category: News Press

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DTC in Focus

March 18, 2015

By Chemelle Evans



Snow Companies’ Chemelle Evans writes how the industry can better connect with the people who live with the diseases that their drugs treat. She recommends prioritising face-to-face encounters, being human and caring, including care partners, being relevant by telling stories, enabling patients to talk to other patients.

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