Brenda Snow Honored with DTC Innovator Award 2018
Jersey City, NJ, October 9, 2018 — DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, has named Brenda Snow as a DTC Innovator Award Winner 2018. Snow is the Founder & CEO of Snow Companies, the global leader in patient storytelling and part of Omnicom Health Group, the healthcare group within Omnicom Group (NYC: OMC).
Brenda Snow is among the inaugural winners of the DTC Innovator Award, which was created to honor people who work to improve the ways the pharmaceutical and biotech industries communicate with patients. Honorees are selected based on actual accomplishments, whose innovative ways improve public understanding of this life-saving industry.
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About Snow Companies
Snow Companies, established in 2001 in Williamsburg, Virginia, is a global leader in patient storytelling. Snow Companies was the first in the industry to bring strategic, regulatory-compliant, real-life patient stories to direct-to-patient initiatives. As a full-service agency, Snow Companies is ranked among the nation’s leading companies, winning awards such as MM&M’s Top 100 agencies and Inc. Magazine’s fastest growing private companies (46th in the health industry, 627th overall).
About DTC Perspectives
DTC Perspectives is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives provides both Rx and consumer health marketers with analysis and information in their respective fields through several publications, including DTC Perspectives Magazine and the DTC in Focus e-newsletter, and several leading conferences, including the flagship events, the DTC National and Hospital Marketing National Conferences.