News


Four Steps to Let Vulnerability Change the Healthcare Game

Date: April 10, 2017 | Category: News Press

Kate Shaughnessy

PM360 April 10, 2017 By Kate Shaughnessy https://www.pm360online.com/four-steps-to-let-vulnerability-change-the-healthcare-game/ Summary If you’ve ever conducted patient engagement programs, you know that the core ingredient of the secret sauce is to help patients and caregivers overcome their apprehension against making themselves vulnerable. It… (read more)


Changing Health Behavior Together

Date: December 21, 2016 | Category: News Press

Oliver Portmann

PM360 December 21, 2016 By Oliver Portmann https://www.pm360online.com/changing-health-behavior-together/ Summary How often, in our own network of friends, family, and acquaintances, have we seen people make “poor choices?” We may hold strong opinions about relationships, appearance, politics, lifestyle, even food preferences, but can… (read more)


Doing Business With People You Like: Why Patient Centricity is Not Charity

Date: November 23, 2016 | Category: News Press

Brenda Snow

PM360 November 23, 2016 By Brenda Snow https://www.pm360online.com/doing-business-with-people-you-like-why-patient-centricity-is-not-charity/ Summary One of the biggest myths about patient centricity is to think of it as simply “corporate social responsibility”—a charitable act that companies voluntarily do for others with little to no benefit to… (read more)



Taking Inspiration as Prescribed – Health Behavior

Date: September 16, 2016 | Category: News Press

Oliver Portmann

PM360 September 15, 2016 By Oliver Portmann https://www.pm360online.com/taking-inspiration-as-prescribed/ Summary “We don’t need to inspire people, we need to do something for them,” said a European advocacy representative. So is inspiration just smoke and mirrors, or is there tangible value associated with… (read more)



Letting the Patient Voice Take Root Within a Company

Date: August 1, 2016 | Category: News Press

Brenda Snow

Life Science Leader July 29, 2016 By Brenda Snow http://www.lifescienceleader.com/doc/letting-the-patient-voice-take-root-within-a-company-0001 Summary For many years now, the trend within the life science industry has been to incorporate the patient voice wherever possible. Throughout the product lifecycle, various instruments have served this… (read more)


Content Connection: The Push for Story-driven Engagement

Date: July 19, 2016 | Category: News Press

pharmexec

Pharmaceutical Executive July 7, 2016 By Casey McDonald http://www.pharmexec.com/content-connection-push-story-driven-engagement Summary Whether patients’ stories are to be broadcast widely on social media, or used internally to motivate the employees at a life sciences company, storytelling requires both solid content and style. Even… (read more)


Telling the Healthcare Story

Date: June 20, 2016 | Category: News Press

Oliver Portmann

DTC Perspectives, 2015 PM360, June 2016 By Oliver Portmann https://www.pm360online.com/telling-the-healthcare-story/ Summary Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are key determinants of whether or not someone will adhere to prescribed treatments. To leverage the power of… (read more)



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