Content Connection: The Push for Story-driven Engagement

Date: July 19, 2016 | Category: News Press


Pharmaceutical Executive July 7, 2016 By Casey McDonald Summary Whether patients’ stories are to be broadcast widely on social media, or used internally to motivate the employees at a life sciences company, storytelling requires both solid content and style. Even… (read more)

Telling the Healthcare Story

Date: June 20, 2016 | Category: News Press

Oliver Portmann

DTC Perspectives, 2015 PM360, June 2016 By Oliver Portmann Summary Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are key determinants of whether or not someone will adhere to prescribed treatments. To leverage the power of… (read more)

Brenda Snow Wins the ELITE Award

Date: May 31, 2016 | Category: Announcements News

Brenda Snow

Williamsburg, VA, May 31, 2016 – PM360 has named Snow Companies’ Founder and CEO Brenda Snow as one of the 2016 PM360 ELITE 100 in the Disrupter category. Now in its second year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent… (read more)

Leading Rare Disease Patients Out of the Shadows

Date: May 25, 2016 | Category: News Press

Nadine McGowan

PM360 Online: 5/25/2016 Print: May 2016 By Nadine McGowan For people living with a rare disease, the empowered and informed patient prototype is not necessarily typical. Often, we find people living in some form of denial, either not admitting there’s… (read more)

Partnership Strategies With Orphan Disease Advocacy Groups

Date: April 20, 2016 | Category: News Press

Kathy Gram

PM360 Online: 04/15/2016 Print: April 2016 By Kathy Gram Partnership Strategies With Orphan Disease Advocacy Groups Patient advocacy organizations (PAOs) have become a critical business partner in the drug development industry. “Creating an integrated relationship with advocacy groups enables… (read more)

What’s in it For Patients? How to Create Mutual Value.

Date: December 15, 2015 | Category: News Press

Mike Simone

PM360 Online: December 15, 2015 Print: December 2015 By Michael Simone Summary: Ask Not What Patients Can Do for Your Brand. Ask What Your Brand Can Do for Patients According to the latest ZS AccessMonitor, a majority of physicians is no longer… (read more)

Winning with Patient Videos

Date: November 24, 2015 | Category: News Press


PM360 Online: November 17, 2015 Print: November 2015 By Corbin Wood Summary Treating patient videos like any other kind of video production is a costly and painful exercise. In his witty article, Corbin describes some of the pitfalls of hiring video crews… (read more)

Orphan Diseases — Go Beyond Pharma 101

Date: October 20, 2015 | Category: News Press

Brenda Snow

PM360 Online: October 19, 2015 Print: October 2015 By Brenda Snow Why orphan diseases are different Orphan diseases hold a special status with pharma companies, because regulations encourage research and development and because each patient on treatment is a high-lifetime value… (read more)

Snow Congratulates Fatima

Date: October 8, 2015 | Category: Announcements News

scipione_fatima 1

Snow Companies would like to extend our congratulations to our great friend and partner, Fatima Scipione, for winning the PM360 Trailblazer Award. Fatima has been named Brand Champion in the category “Hematology and Oncology” for her outstanding work with the multiple… (read more)

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