Taking Inspiration as Prescribed – Health Behavior

Date: September 16, 2016 | Category: News Press

Oliver Portmann

PM360 September 15, 2016 By Oliver Portmann Summary “We don’t need to inspire people, we need to do something for them,” said a European advocacy representative. So is inspiration just smoke and mirrors, or is there tangible value associated with… (read more)

Letting the Patient Voice Take Root Within a Company

Date: August 1, 2016 | Category: News Press

Brenda Snow

Life Science Leader July 29, 2016 By Brenda Snow Summary For many years now, the trend within the life science industry has been to incorporate the patient voice wherever possible. Throughout the product lifecycle, various instruments have served this… (read more)

Content Connection: The Push for Story-driven Engagement

Date: July 19, 2016 | Category: News Press


Pharmaceutical Executive July 7, 2016 By Casey McDonald Summary Whether patients’ stories are to be broadcast widely on social media, or used internally to motivate the employees at a life sciences company, storytelling requires both solid content and style. Even… (read more)

Telling the Healthcare Story

Date: June 20, 2016 | Category: News Press

Oliver Portmann

DTC Perspectives, 2015 PM360, June 2016 By Oliver Portmann Summary Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are key determinants of whether or not someone will adhere to prescribed treatments. To leverage the power of… (read more)

Brenda Snow Wins the ELITE Award

Date: May 31, 2016 | Category: Announcements News

Brenda Snow

Williamsburg, VA, May 31, 2016 – PM360 has named Snow Companies’ Founder and CEO Brenda Snow as one of the 2016 PM360 ELITE 100 in the Disrupter category. Now in its second year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent… (read more)

Leading Rare Disease Patients Out of the Shadows

Date: May 25, 2016 | Category: News Press

Nadine McGowan

PM360 Online: 5/25/2016 Print: May 2016 By Nadine McGowan For people living with a rare disease, the empowered and informed patient prototype is not necessarily typical. Often, we find people living in some form of denial, either not admitting there’s… (read more)

Partnership Strategies With Orphan Disease Advocacy Groups

Date: April 20, 2016 | Category: News Press

Kathy Gram

PM360 Online: 04/15/2016 Print: April 2016 By Kathy Gram Partnership Strategies With Orphan Disease Advocacy Groups Patient advocacy organizations (PAOs) have become a critical business partner in the drug development industry. “Creating an integrated relationship with advocacy groups enables… (read more)

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