News



Key Questions to Ask Before You Engage Patients

Date: July 17, 2015 | Category: News Press

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PM360 Online: July 17, 2015 Print: July 2015 Expert on Call article by Corbin Wood http://www.pm360online.com/key-questions-to-ask-before-you-engage-patients/   Summary Patients and their loved-ones are the experts in their disease and they should be part of everything an agency and pharma client… (read more)


Authenticity: Pharma’s 5 Steps to Building Patient Relationships

Date: June 12, 2015 | Category: News Press

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PM360 Online: June 12, 2015 Print: June 2015 Expert on Call Column by Blake Shewey http://www.pm360online.com/authenticity-pharmas-5-steps-to-building-patient-relationships/   Summary Authenticity is key in order to build a lasting connection with the people who treat their disease with your drug. Five points… (read more)



At the Center of Industry’s “Solar System:” Five Strategies to Connect with Patients

Date: March 17, 2015 | Category: News Press

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DTC in Focus March 18, 2015 By Chemelle Evans http://www.dtcperspectives.com/guest-columnist/at-the-center-of-industrys-solar-system-five-strategies-to-connect-with-patients.html   Summary Snow Companies’ Chemelle Evans writes how the industry can better connect with the people who live with the diseases that their drugs treat. She recommends prioritising face-to-face encounters,… (read more)


Article in German: Patienten als Kompass für Unternehmen

Date: March 1, 2015 | Category: News Press

Oliver Portmann

Pharma Relations—Innovations Supplement March 2015 By Oliver Portmann http://www.pharma-relations.de/innovations/artikel/patienten-als-kompass-fuer-unternehmen-9094.html   Summary [Article in German; full text in print version only] Snow Companies’ Oliver Portmann highlights how the patient perspective should really serve as a compass for everything we do in… (read more)


Snow Wins the 2014 Pharma Choice Awards

Date: January 23, 2015 | Category: Announcements News

Snow Companies’ cheeky ad “No One Searches for Fake Patients” has won the Pharma Choice Silver Award in the category “Print—Self-Promotion.” Congratulations to the Creative Team!   http://www.pm360online.com/2014-pm360-pharma-choice-award-winners/?GTTabs=5


Check out our Webinar

Date: January 20, 2015 | Category: Announcements News

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In case you missed it, check out the webinar Brenda participated in on the New Healthcare Trifecta: http://www.pm360online.com/the-new-healthcare-trifecta-pharma-patients-and-advocacy-webinar/




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