What’s in it For Patients? How to Create Mutual Value.

Date: December 15, 2015 | Category: News Press

Mike Simone

PM360 Online: December 15, 2015 Print: December 2015 By Michael Simone Summary: Ask Not What Patients Can Do for Your Brand. Ask What Your Brand Can Do for Patients According to the latest ZS AccessMonitor, a majority of physicians is no longer… (read more)

Winning with Patient Videos

Date: November 24, 2015 | Category: News Press


PM360 Online: November 17, 2015 Print: November 2015 By Corbin Wood Summary Treating patient videos like any other kind of video production is a costly and painful exercise. In his witty article, Corbin describes some of the pitfalls of hiring video crews… (read more)

Orphan Diseases — Go Beyond Pharma 101

Date: October 20, 2015 | Category: News Press

Brenda Snow

PM360 Online: October 19, 2015 Print: October 2015 By Brenda Snow Why orphan diseases are different Orphan diseases hold a special status with pharma companies, because regulations encourage research and development and because each patient on treatment is a high-lifetime value… (read more)

Snow Congratulates Fatima

Date: October 8, 2015 | Category: Announcements News

scipione_fatima 1

Snow Companies would like to extend our congratulations to our great friend and partner, Fatima Scipione, for winning the PM360 Trailblazer Award. Fatima has been named Brand Champion in the category “Hematology and Oncology” for her outstanding work with the multiple… (read more)

Snow Companies Wins Trailblazer Award for MS LifeLines

Date: September 25, 2015 | Category: Announcements News


Williamsburg, VA, September 25, 2015 — PM360, a monthly magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named Snow Companies along with EMD Serono and Pfizer as the Trailblazer winner in the category Adherence and Persistence programs for… (read more)

Build Your Customer Intimacy Toolbox

Date: September 18, 2015 | Category: News Press

Oliver Portmann

PM360 Online: September 17, 2015 Print: September 2015 By Oliver Portmann and Wendy Blackburn   Summary In almost every country, healthcare policy is a big construction site: People use new technologies to manage all aspects of their lives, including their health,… (read more)

Snow Companies a Finalist for the Trailblazer Awards

Date: September 3, 2015 | Category: Announcements News


FOR IMMEDIATE RELEASE   Snow Companies a Finalist for the Trailblazer Awards   Williamsburg, VA, September 3, 2015 — The trade publication PM360 recently named several of Snow Companies’ projects as Trailblazer Initiative finalists. Three noteworthy finalist nominations are: VPEP (VELCADE Patient Education Programs)… (read more)

Key Questions to Ask Before You Engage Patients

Date: July 17, 2015 | Category: News Press


PM360 Online: July 17, 2015 Print: July 2015 Expert on Call article by Corbin Wood   Summary Patients and their loved-ones are the experts in their disease and they should be part of everything an agency and pharma client… (read more)

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