News

Learning a Lesson From Patient Advocates

Date: May 25, 2013 | Category: News Press

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PM360 May 25, 2013 By Andrew Matthius http://www.pm360online.com/learning-a-lesson-from-patient-advocates/   Summary When pharmaceutical companies want to work with patients, they need to show integrity, authenticity, and transparency. Brenda Snow says that patients want to work with pharma to make the patient… (read more)


Cancer Patient Bikes to Raise Awareness

Date: April 9, 2013 | Category: News Press

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Virginia Gazette April 9, 2013 By Steve Vaughan       Summary Cancer patient Andy Sninsky stopped over at Snow Companies on his bicycle trip from Florida to Washington D.C. With his trip, Andy wants to raise awareness of multiple myeloma.


Game Changers 2013

Date: April 1, 2013 | Category: News Press

Game-Changers

MM&M April 1, 2013 http://www.mmm-online.com/agency/the-snow-companies/article/285284/     Summary What started as a devastating diagnosis of multiple sclerosis for Brenda Snow, Founder and CEO of Snow Companies, became the impetus for a ground-breaking boutique agency specializing in direct-to-patient marketing. Snow Companies… (read more)


Empowered Patients

Date: April 1, 2013 | Category: News Press

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PharmaVOICE April 2013 Cover story by Robin Robinson View article     Summary As patients gain more power over their healthcare, the industry must adjust its strategies to accommodate these new super consumers. Brenda Snow says, “educated, connected, and empowered patients are… (read more)


Q&A with Brenda Snow, Founder and CEO

Date: March 19, 2013 | Category: News Press

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PM360 Online: March 19, 2013 Interviewed by Kathleen M. Gilligan http://www.pm360online.com/trendsetter-pm360-q-a-with-brenda-snow-founder-ceo-the-snow-companies/   Summary Patient centricity is the latest buzzword, but the truth is Brenda Snow helped start this movement nearly 12 years ago. Pharma companies cannot afford to market to… (read more)


Improving Adherence Out of Disruption

Date: March 1, 2013 | Category: News Press

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PharmaVOICE March 2013 By Robin Robinson http://www.pharmavoice.com/pdfs/2013/pv-0313/PV0313_ImprovingAdherence.pdf   Summary The industry is on the brink of the biggest disruptive changes in marketing history—comprehensive relationships with patients using integrated tools. Kathy Gram from Millennium mentions that together with Snow Companies, they… (read more)


Fixing Pharma’s Reputation Problem

Date: February 23, 2013 | Category: News Press

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PM360 Online: February 23, 2013 By Andrew Matthius http://www.pm360online.com/fixing-pharmas-reputation-problem/   Summary For an industry that is known to develop life-saving (and even just minor disease treating) medications, pharma sure is not seen in the best light. “The pharmaceutical industry is more… (read more)


Patient Education Report: Patients on Call

Date: February 1, 2013 | Category: News Press

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MM&M Online: February 1, 2013 Print: February 2013 By Marc Iskowitz http://www.mmm-online.com/features/patient-education-report-patients-on-call/article/277379/     Summary They’re becoming the new key opinion leaders. Savvy, influential patients have pharma’s attention and are growing relationships with industry, online and off. Marc Iskowitz on how firms… (read more)


Pharma’s Demographic Challenge

Date: January 1, 2013 | Category: News Press

Brenda Snow

PM360 Online: January 1, 2013 Print: January 2013 By Brenda Snow http://www.pm360online.com/guest-commentary-pharmas-demographic-challenge/     Summary Communication challenges and cultural differences as well as differences in incidence and prevalence of serious medical conditions make it important for pharmaceutical and biotech companies… (read more)


Snow Companies Featured in Marketing Textbook

Date: March 30, 2011 | Category: Announcements News

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WILLIAMSBURG, Va., March, 2011 — Snow Companies has positioned itself yet again as an industry leader, this time with a case study on navigating the legal challenges of the highly regulated pharmaceutical industry in the second edition of Contemporary Direct… (read more)



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