Improving Adherence Out of Disruption

Date: March 1, 2013 | Category: News Press


PharmaVOICE March 2013 By Robin Robinson   Summary The industry is on the brink of the biggest disruptive changes in marketing history—comprehensive relationships with patients using integrated tools. Kathy Gram from Millennium mentions that together with Snow Companies, they… (read more)

Fixing Pharma’s Reputation Problem

Date: February 23, 2013 | Category: News Press


PM360 Online: February 23, 2013 By Andrew Matthius   Summary For an industry that is known to develop life-saving (and even just minor disease treating) medications, pharma sure is not seen in the best light. “The pharmaceutical industry is more… (read more)

Patient Education Report: Patients on Call

Date: February 1, 2013 | Category: News Press


MM&M Online: February 1, 2013 Print: February 2013 By Marc Iskowitz     Summary They’re becoming the new key opinion leaders. Savvy, influential patients have pharma’s attention and are growing relationships with industry, online and off. Marc Iskowitz on how firms… (read more)

Pharma’s Demographic Challenge

Date: January 1, 2013 | Category: News Press

Brenda Snow

PM360 Online: January 1, 2013 Print: January 2013 By Brenda Snow     Summary Communication challenges and cultural differences as well as differences in incidence and prevalence of serious medical conditions make it important for pharmaceutical and biotech companies… (read more)

Snow Companies Featured in Marketing Textbook

Date: March 30, 2011 | Category: Announcements News


WILLIAMSBURG, Va., March, 2011 — Snow Companies has positioned itself yet again as an industry leader, this time with a case study on navigating the legal challenges of the highly regulated pharmaceutical industry in the second edition of Contemporary Direct… (read more)

Snow Companies