Key Questions to Ask Before You Engage Patients

July 17, 2015

PM360

Online: July 17, 2015

Print: July 2015

Expert on Call article by Corbin Wood

http://www.pm360online.com/key-questions-to-ask-before-you-engage-patients/

Summary

Patients and their loved-ones are the experts in their disease and they should be part of everything an agency and pharma client do. As a pharma company is looking for a prospective partner they should be focusing on the following: The agency is committed to working with patients; The agency uses dedicated resources with expertise to manage customers; Has expertise in finding the right people; Has developed patient programs that use real people; Has the proper legal-regulatory expertise; Is able to provide the proper support for patients that are their partners; Can prepare patients in proper ways to contribute information about their experience. Patient Ambassadors can teach the company as much as the company can teach them.

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