Pharma’s Demographic Challenge

January 1, 2013

PM360
Online: January 1, 2013
Print: January 2013
By Brenda Snow
http://www.pm360online.com/guest-commentary-pharmas-demographic-challenge/

Summary

Communication challenges and cultural differences as well as differences in incidence and prevalence of serious medical conditions make it important for pharmaceutical and biotech companies to address minority groups with a targeted approach. “This approach focuses on patient centricity, which includes addressing a diverse patient population in their language, on their terms. […] Patient centricity is a mindset, not a tactic.”

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