The Rules of Patient Engagement: Why Global Patient Friendliness Works
September 22, 2017
By Oliver Portmann
Cultural codes and regulatory “rules of patient engagement” change as you travel across this planet. At the same time, all human beings living with serious health challenges need to know they’re not alone—that’s universal. Another thing that’s universal: The value of storytelling in positively influencing health behavior and awareness. With good preparation and the right partner who brings appropriate human, infrastructure and research resources, there’s no reason to strike countries off the patient engagement list.