Snow Companies Wins Trailblazer Award for MS LifeLines

Williamsburg, VA, September 25, 2015 — PM360, a monthly magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named Snow Companies along with EMD Serono and Pfizer as the Trailblazer winner in the category Adherence and Persistence programs for the MS LifeLines Ambassador Program.

The judges felt the MS LifeLines Ambassador Program stood out among the entries in this category due to its strong innovative approach and impressive results. “Not only was it multichannel in approach,” one judge explained, “but its Peer Connection Program offered an opportunity for patients to obtain support directly from others suffering from similar medical issues.”

“This win means a lot to us, as it validates what we’ve been advocating for decades,” said Brenda Snow, Founder and CEO of Snow Companies, “First: Real people sharing their true stories are what moves the needle in healthcare. Second: The best results are achieved when programs are sustained over several years.”

Warmth, empathy, humor, and understanding

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on content, format, success in reaching targeted audience and overall quality.

“More than any other year, this year’s initiative winners displayed an unparalleled level of warmth, empathy, humour, and understanding,” says Anna Stashower, CEO and Publisher of PM360. “Today’s marketers know they need to step up their game and deliver authentic campaigns that reflect a patient’s actual journey while supplying the tools and programs necessary to improve outcomes.”

In total, 48 winners were honored during a special—and very much enjoyed—reception at Gotham Hall on September 25th, 2015, and will be featured in the October issue of PM360.

The team behind the MS LifeLines Ambassador program received the 2015 Trailblazer Award for the best Adherence and Persistence program.

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About Snow Companies

Snow Companies is the global leader in patient storytelling. As a full-service agency, Snow Companies supports direct-to-patient communications, patient centricity, and patient insight and research initiatives with award-winning in-house copy, print, web, call center and video services, along with an industry-savvy training and logistical staff. The company facilitates the entire co-creation process between life science companies and patients. No other agency has made a bigger impact on the lives of patients around the world.

To learn more, visit: www.snow-companies.com

About PM360

PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards and Initiative Awards.

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