What Attitude Will Do For You
September 21, 2018
By Brenda Snow
Increasingly, life science companies transform themselves into organizations that augment the value of their manufactured products with services: Tools to manage disease, help lines, educational campaigns, Ambassador programs, and various efforts to gather and implement customer feedback. And that’s not a fringe phenomenon anymore—it’s accepted best practice and is consistently shown to deliver better returns than a narrow product focus.
It’s a step towards “bottling” outstanding instances of patient experience and surpassing customer expectations all the time. The most important thing a leader can do to achieve that is to select team members for their attitude rather than for their skills. Skills can be learned, but personal involvement is either there or it isn’t. [read more…]