Fixing Pharma's Reputation Problem - Snow Companies

Fixing Pharma’s Reputation Problem

February 23, 2013

PM360

Online: February 23, 2013

By Andrew Matthius

http://www.pm360online.com/fixing-pharmas-reputation-problem/

 

Summary

For an industry that is known to develop life-saving (and even just minor disease treating) medications, pharma sure is not seen in the best light. “The pharmaceutical industry is more often mentioned in the context of share prices than of lives improved,” says Brenda Snow. She recommends pharmaceutical companies to highlight “who really has to be front and center of all our efforts: The patients.”

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