Improving Adherence Out of Disruption
March 1, 2013
PharmaVOICE
March 2013
By Robin Robinson
http://www.pharmavoice.com/pdfs/2013/pv-0313/PV0313_ImprovingAdherence.pdf
Summary
The industry is on the brink of the biggest disruptive changes in marketing history—comprehensive relationships with patients using integrated tools. Kathy Gram from Millennium mentions that together with Snow Companies, they recruited close to 50 Patient Ambassadors® to share their life experiences as cancer patients.
