Engagement Strategist - Snow Companies

Job Openings

Engagement Strategist

March 30, 2022


The Engagement Strategist is an integral part of the Strategy and Insights team at Snow Companies and reports to the Director, Engagement Strategy. This team drives the development and implementation of new offerings for Snow’s clients. The Engagement Strategist must be able to exercise independent judgment, process complicated situations quickly with discernment, work on and complete multiple tasks simultaneously, and identify issues to then implement solutions in a fast-paced environment. The Engagement Strategist must be up to date and comfortable with changes in technology, social media platforms, program management tools, and media production tools in photo and video editing.

The Engagement Strategist will collaborate effectively with both internal and external parties, including clients, company partners, and various vendors. The Engagement Strategist must consider both the patient and caregiver perspective, along with biotech and pharmaceutical needs, and then be able to make observations and decisions based on those needs and industry trends.

Snow’s business is centered around the patient journey. The Engagement Strategist, like all positions at Snow, must be open, compassionate, and sensitive to the unique life experiences of these patients and caregivers. The Engagement Strategist must be able to incorporate the unique patient/caregiver experience into the strategies and solutions we provide to our clients.


The Engagement Strategist must be able to perform the following essential duties and functions:

General Responsibilities:

  • Plan, coordinate, and execute promotions, research, and other client projects and demonstrating completeness of work with limited supervisor review
  • Understand and implement standard processes for Snow’s services offered related to strategy, insight, and in support of various client requests
  • Demonstrate strong communication and organization
  • Coordinate and translate the clients’ objectives into strategic communications and insights for client-facing projects
  • Participate in planning, facilitating, executing, taking notes and reporting on qualitative and/or quantitative market research, such as 1-on-1 interviews, focus groups, and surveys including user experience workshops
  • Provide internal and external performance measurement reporting and/or research findings to Account Teams, clients, VPs, and C-level executives
  • Attend regular check-ins with the Strategy Directors and teammates and take diligent notes, demonstrating an understanding of actions after meetings
  • Collaborate on projects with other internal and external stakeholders by brainstorming, creating content (video and imagery), and presenting findings
  • Stay updated with any legal changes or shifts in the healthcare or digital advertising industries as well as any changes to social media or digital platform policy and functionality. As requested, research best practices for social engagement and promotions in pharmaceuticals
  • Demonstrate thought leadership and write pieces for internal and external consumption based on new trends of change in the regulatory environment that affect patient engagement
  • Help create an inspiring team environment with an open communication culture
  • Plan, implement, and maintain social media targeted media buys
  • Evaluate SEO for existing sites and create plans for new SEO projects
  • Support the creation of social media content, from concept creation to launch, and all the steps in between

Education and Experience:

Bachelor’s degree from a four-year college or university; or 5 years related experience and/or training; or equivalent combination of education and experience preferred. Master’s degree preferred but not required.

Job Category: Data and Analytics Digital Research
Job Type: Full Time
Job Location: Remote Williamsburg

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