Key Questions to Ask Before You Engage Patients
July 17, 2015
Online: July 17, 2015
Print: July 2015
Expert on Call article by Corbin Wood
Patients and their loved-ones are the experts in their disease and they should be part of everything an agency and pharma client do. As a pharma company is looking for a prospective partner they should be focusing on the following: The agency is committed to working with patients; The agency uses dedicated resources with expertise to manage customers; Has expertise in finding the right people; Has developed patient programs that use real people; Has the proper legal-regulatory expertise; Is able to provide the proper support for patients that are their partners; Can prepare patients in proper ways to contribute information about their experience. Patient Ambassadors can teach the company as much as the company can teach them.