Learning a Lesson From Patient Advocates - Snow Companies

Learning a Lesson From Patient Advocates

May 25, 2013

PM360

May 25, 2013

By Andrew Matthius

http://www.pm360online.com/learning-a-lesson-from-patient-advocates/

 

Summary

When pharmaceutical companies want to work with patients, they need to show integrity, authenticity, and transparency. Brenda Snow says that patients want to work with pharma to make the patient experience better. They don’t see a conflict in it, as long as the relationship benefits patients and not just the drug companies.