Snow Companies Donates to RCRF

Omnicom’s Snow Companies Donates to Rare Cancer Research Foundation (RCRF)

January 10, 2019

The Virginia-based global patient engagement agency has won Omnicom Health Group’s OHGfit Challenge and selected the RCRF to receive the prize donation.

Williamsburg, VA, January 9, 2019 – Snow Companies handed over a check for $20,000 to the Rare Cancer Research Foundation on Wednesday. This amount was the prize for winning 1stplace in Omnicom Health Group’s OHGfit Challenge. A few months after joining Omnicom Health Group (OHG), part of Omnicom Group (NYC: OMC), Snow Companies took part in the challenge, encouraging employees to log as many steps per day as possible with a fitness tracker. The OHG agency with the highest average step count for the month of October would be given an opportunity to donate the prize money for a charity of their choice. With over 100 employees participating, and logging 354’113 steps on average per participant, Snow Companies came out on top of this challenge and selected the Rare Cancer Research Foundation (RCRF) to receive the donation.

“OHGfit was an amazing team building opportunity for us,” said Brenda Snow, Founder & CEO of Snow Companies. “We all became more health conscious, and some of us even became aware of major health issues they needed to take care of,” she added. Corbin Wood, COO of Snow Companies, concurred: “It brought us together and ignited our competitive spirit.” He explained that the RCRF was selected after much internal deliberation. “In our daily work, we come across many fantastic nonprofits, and we found RCRF to be deserving because they demonstrated their commitment to serving patients, just like Snow does.” He specifically highlighted RCRF’s initiative that allows patients to donate tissue and medical data to research.

Rare cancers leading cause of cancer deaths

Barbara Van Hare, Director of Foundation Partnerships at RCRF, said: “We are honored to be selected as Snow Companies’ charity of choice. As a group, rare cancers are the leading cause of cancer deaths in the United States. RCRF’s work directly advances efforts to develop new and better therapies to treat rare cancer patients.” Mark Laabs, Founder and Chairman of RCRF, added: “As a survivor of ocular melanoma, I’m acutely aware of the challenges and anxieties those affected by rare cancers go through. RCRF and Snow Companies share a passion for putting patients at the center of research and treatment innovation.”

The check handover was originally scheduled to take place in December but was derailed by snow storms.


About Snow Companies

With its signature focus on patient storytelling, Snow Companies has had a lasting impact on the lives of millions of patients around the world. The full-service agency is the global leader in Patient Ambassador® Programs, Patient Co-Creation, Live Events, Video Production, Advocacy & Patient Insights, and Health Education. Snow Companies is a part of the Omnicom Health Group of agencies.

To learn more, visit

Contact: Oliver Portmann | [email protected]| 757-903-1140

About the Rare Cancer Research Foundation

The Rare Cancer Research Foundation (RCRF) is dedicated to curing rare cancers through strategic investments and innovative collaborations that facilitate effective research and accelerate deployment of promising therapies. A major initiative of RCRF is, where rare cancer patients can consent to donate excess tissue and data to research. The Foundation is based in Durham, NC.

To learn more, visit

Contact: Barbara Van Hare | [email protected]| 919-827-8373


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