“Own It.” How to Build Trust in the Digital Age - Snow Companies

“Own It.” How to Build Trust in the Digital Age

November 14, 2019

Amelia Eanes


November 14, 2019

By Amelia Eanes



While pharma has delivered many innovative content marketing initiatives, the one channel predestined for content marketing—social media—at times still feels like an unknown to the industry. Many industry marketers I talk to have found it overwhelming and near-impossible to undertake, or at least to undertake it properly, in the way the medium is intended to be used. But the expectations and trends of patients are clear: Social media is no longer just trendy; it directly influences thoughts and decision-making in the patient population. [read more…]

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