“Own It.” How to Build Trust in the Digital Age

PM360

November 14, 2019

By Amelia Eanes

https://www.pm360online.com/own-it-how-to-build-trust-in-the-digital-age/

Summary

While pharma has delivered many innovative content marketing initiatives, the one channel predestined for content marketing—social media—at times still feels like an unknown to the industry. Many industry marketers I talk to have found it overwhelming and near-impossible to undertake, or at least to undertake it properly, in the way the medium is intended to be used. But the expectations and trends of patients are clear: Social media is no longer just trendy; it directly influences thoughts and decision-making in the patient population. [read more…]