Patient Education Report: Patients on Call

February 1, 2013

MM&M
Online: February 1, 2013
Print: February 2013
By Marc Iskowitz
http://www.mmm-online.com/features/patient-education-report-patients-on-call/article/277379/

Summary

They’re becoming the new key opinion leaders. Savvy, influential patients have pharma’s attention and are growing relationships with industry, online and off. Marc Iskowitz on how firms have just begun to tap the potential of this emerging segment.

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