Privacy Policy - Snow Companies

Privacy Policy

Updated: September 16, 2019

Bringing patients together to connect with one another and exchange ideas with the life science industry is our passion.  We engage with patients every day, so we understand the importance of patient privacy.  This Privacy Policy identifies the types of personal information that we may collect from you, how we collect, protect, and use your personal information, how your personal information may be shared, and how you can control that sharing.  In addition, this Privacy Policy informs how long we will keep your personal information and how to contact us if you have any questions about this Privacy Policy or our use of your personal information. This Privacy Policy applies to all personal information that we collect from individuals, whether through our website, https://snow-companies.com/en/home/ (our “Website”), or some other means.

Who are we?

Snow Companies, LLC, together with its affiliates Snow Link, LLC, Snow Health, LLC, Snow P2P, LLC, and Patient Ambassador Company, LLC, (collectively “Snow”, “we”, “us,” or “our”) is the industry leader in patient engagement.  Our clients – pharmaceutical, biotech, and medical device companies – engage us to help them connect with patients and develop innovative programs to support the patient community. We know that every person impacted by a chronic health condition, whether as a patient or as a friend or family member, has a story to tell.  If that person is you, we want to help you Find Your Voice™ and Share Your Story™.

How do we collect your personal information?

We may collect and store the personal information that you share when communicating directly with us.  You may communicate directly with us when you call to register for an educational program or event or to opt in to receive information from us regarding future programs and events. If you are interested in participating in one of our patient-engagement programs, you may submit your personal information to us through a response card received from your health care provider, or you may submit your personal information through our Website by submitting the Join our Ambassador Team contact form.   Except for the information submitted through a response card or through our Website, all personal information is collected by one of our representatives during a private conversation with you.

Alternatively, if you previously provided your personal information to one of our clients or partner agencies and opted in to receive future communications, we may receive your personal information directly from our client or partner agency for the purpose of providing future communications.

Finally, if you are interested in employment opportunities at Snow, you may provide your personal information to us when you submit your resume and complete an application for employment through our Website.

What personal information we collect from you?

We collect only the personal information that you voluntarily provide to us.  The information we ask you to provide varies based upon the purpose for collecting your information.  If you call to register for a program or request to receive future communications, we may collect your name, address, email address, and telephone number. We may ask you about your personal health, including any diagnoses or chronic health conditions. If you are interested in participating in a patient engagement program, we collect the information included on the Join Our Ambassador Team contact form or on a response card.  After receiving this information, we will contact you to discuss your interest and to learn more about you.  We will ask you to provide your date of birth and physical address, information about your personal experiences with a chronic health condition, and other information about your life, such as your family status, your occupation, your educational background, your medical history, and your activities and hobbies.  If you are contracted to participate in a patient engagement program, we will collect your social security number and banking details in order to provide your honorarium and any expense reimbursement.  Finally, we request that you provide a photograph or other image of yourself.

If you are interested in exploring employment opportunities at Snow, we will collect the personal information that you provide on your job application, which may include your name, personal contact information, and your educational and professional background and experience.

How do we use your personal information?

Your relationship with Snow determines how we use your personal information. We will only use your personal information to fulfill the purpose for which it was collected. For example, if you call us to register for a program, we will use your personal information to process your registration and to remind you of the program.  If you are contracted to participate in one of our patient engagement programs, we will use your personal information to manage your participation based upon the program’s unique requirements.  This might include arranging travel, coordinating training activities, facilitating communications between you and the program’s sponsor, helping you develop your personal story, scheduling programs and events on your behalf, processing the payment of honoraria, and reimbursing reasonable travel expenses you may incur.

Personal information submitted as part of an application for employment is used solely to evaluate your qualifications and experience and to contact you to discuss any employment opportunities. If you become an employee of Snow, we will use this personal information as necessary for human resources purposes.

We may store information that is not personally identifiable, such as your area code, your zip code, or a medical diagnosis, separate and apart from any personally identifiable information for our own internal purposes, such as tracking and data analysis.

With whom do we share personal information?

Snow does not sell or rent any personal information that we collect.  We may share some or all of your personal information with a client and/or partner agency as needed to further the purpose for which is was received, but only if you have given us permission to do so.  We may share your personal information with our business partner, Kare Travel, for the purpose of arranging any required travel. Otherwise, we will share or transfer your personal information to a third party only when (1) we are required by law to do so, such as for the reporting of adverse events; (2) we are required to do so by a court order or subpoena; (3) requested by government agencies, such as law enforcement authorities; (4) disclosure is necessary to establish, exercise or defend our legal rights; (5) we believe disclosure is necessary or appropriate to prevent physical or other harm; (6) you have given consent.

Is any personal information collected automatically?

When you visit our Website, we may collect certain information by automated means, such as browser cookies, device identifiers, server logs, and other technologies. The types of information we collect using automated means include  the IP address of the device used to access our Website, domain name, identifiers associated with your devices, the type of device used to access the Website, the operating system used, information about your web browser, language preferences, clickstream data, your interactions with the Website (such as the web pages visited, length of time spent on the Website and specific web pages, any links that you click, videos you watch and features you use), the pages that led or referred you to the Website, the date and time you used the Website, geolocation information, and other information about your use of the Website. The information we collect in this manner is not personally identifiable information.   

What about cookies?

A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. We and our third-party service providers may use beacons in emails to help us track response rates, identify when our emails are accessed or forwarded, and for other purposes listed below.

To the extent required by applicable law, we will obtain your consent before placing cookies or similar technologies on your computer. You may adjust the cookie settings on your web browser at any time and can stop certain types of cookies from being downloaded on your computer by selecting the appropriate settings.

Our Website is not designed to respond to “do not track” signals received from browsers. Please note that, without cookies or other automated tools, you may not be able to use all of the features of the Site.

Do we use third-party analytics services?

Our Website uses Google Analytics, a third-party web analytics service provided by Google LLC.  Google Analytics uses automated technologies to collect information (such as email address, IP addresses, cookies and other device identifiers) to help us understand how users find and interact with our Website, provide a better user experience, and diagnose technical issues. To learn more about Google Analytics, please visit www.google.com/analytics/learn/privacy.html. You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl+en=GB

Our Website also uses third-party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). We respect your privacy and are not collecting any personally identifiable information through the use of Google’s or any other third-party remarketing system.

The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our Website.  Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our Website. This allows us to make special offers and continue to market our services to those who have shown interest in our service.

How do we protect your personal information?

We protect your personal information using the same procedures and mechanisms we use to protect our own confidential and proprietary information.  Snow enforces strict security and data integrity measures to protect the privacy of all personal information. We adhere to internal policies and practices that protect personal information from loss, misuse, unauthorized access, disclosure, alteration and destruction. Snow will take reasonable steps to ensure that all personal information is reliable for its intended use, accurate, complete, and current.

What are your rights?

You have the right to review the personal information about you that we maintain.  You also have the right to correct, amend or delete any information that is inaccurate. You may request that we delete your personal information, but only to the extent that we don’t have a legal obligation to maintain it. We may require that you provide acceptable proof of identity prior to allowing you access to your personal information. To exercise any of these rights, please submit a written request to kwendley@snow-companies.com, or Kelly Wendley, Privacy Officer, Snow Companies, LLC, 133 Waller Mill Rd., Williamsburg, VA 23185, or, via phone, at 757-604-3697. We will respond to your request in a reasonably timely fashion, or as required by law.    

How long will we keep your personal information?

We will maintain your personal information until the earlier of (1) your withdrawal of consent, or (2) the business purpose for which your personal information was collected no longer exists. 

Do we collect personal information from minors?

Our Website is designed for a general audience and is not directed to children under the age of 13. Snow does not knowingly collect or solicit personal information from children under the age of 13 through the Website. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information from our records. If you believe that a child under the age of 13 may have provided us with personal information, please contact Kelly Wendley at kwendley@snow-companies.com, or Snow Companies, LLC, 133 Waller Mill Rd., Williamsburg, VA 23185, or, via phone, at 757-604-3697.

Updates to this Privacy Policy.

This Privacy Policy may be updated from time to time, so we encourage you to review it regularly if you have shared personal information with us. We will always include the date of last revision at the beginning of the Privacy Policy posted on our Website.  Any questions or complaints regarding your personal information should be directed to Snow’s Privacy Officer, Kelly Wendley, at kwendley@snow-companies.com, or 757-604-3697.