Q&A with Brenda Snow, Founder and CEO
March 19, 2013
PM360
Online: March 19, 2013
Interviewed by Kathleen M. Gilligan
http://www.pm360online.com/trendsetter-pm360-q-a-with-brenda-snow-founder-ceo-the-snow-companies/
Summary
Patient centricity is the latest buzzword, but the truth is Brenda Snow helped start this movement nearly 12 years ago. Pharma companies cannot afford to market to patients without engaging with them. “Maybe the days of seeing beautiful models and sexy ad copy relating to chronic conditions will go by the wayside.”
