Redefining Success in Pharma Marketing

Redefining Success in Pharma Marketing

March 20, 2018


March 16, 2018

By Brenda Snow


Pharma marketing has undergone fundamental change. Today, we’re used to dealing with our own illnesses and conditions in an informed, proactive way. We no longer rely on experts alone to tell us what the issue is and how we need to address it. For pharmaceutical marketers, this has crucial implications: As patients self-coalesce into powerful advocacy groups and manage to easily bypass any gatekeepers, simply furnishing such gatekeepers with relevant information is not going to have a great impact anymore. If knowledge is power, then the patient community has just become a lot more powerful. [continue reading on PM360]

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