Snow Companies a Finalist for the Trailblazer Awards - Snow Companies

Snow Companies a Finalist for the Trailblazer Awards

September 3, 2015



Snow Companies a Finalist for the Trailblazer Awards


Williamsburg, VA, September 3, 2015 — The trade publication PM360 recently named several of Snow Companies’ projects as Trailblazer Initiative finalists. Three noteworthy finalist nominations are:

VPEP (VELCADE Patient Education Programs) in the Patient Education Category.

MS LifeLines Ambassador® Program in the Persistence and Adherence Category.

MS LifeLines Ambassador® Videos in the TV/Video Category.

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on their ability to overcome challenges; the skill, innovation and quality of planning and execution; and the effectiveness of the work.

A total of 87 finalists were chosen in the 18 Initiative categories which include: App/Digital Solution or Suite, Consumer Website/Online Initiative, Direct-to-Consumer Campaign, Direct-to-Patient Campaign, EMR/EHR Program, HCP Education, Interactive Marketing Program, Patient/Consumer Education, Persistence/Adherence Program, Point of Care, Product Launch, Professional Campaign, Professional Website/Online Initiative, Sales Aid, Self-promotion, Social Media Campaign, Unbranded Campaign and Video/TV campaign.

“This year’s finalists had to overcome a tremendous amount of competition as 2015’s entries exceeded anything we’ve seen in previous years,” says Anna Stashower, CEO and Publisher of PM360. “But the finalists in each category effectively stunned our judges, revealing exactly what incredible innovation and creativity—along with the ability to help improve patient outcomes—looks like in today’s healthcare environment.” The list of all finalists can be found at

Finalists are acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on September 25th, 2015. More than 500 people attended last year’s sold out black tie affair. Each year, the Trailblazer Awards Gala has more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night’s winners will appear in PM360’s October issue.

You can also follow the awards real-time on Twitter at


About the Snow Companies

Snow Companies is the global leader in patient storytelling. As a full-service agency, Snow Companies supports direct-to-patient communications, patient centricity, and patient insight and research initiatives with award-winning in-house copy, print, web, call center and video services, along with an industry-savvy training and logistical staff. The company facilitates the entire co-creation process between life science companies and patients. No other agency has made a bigger impact on the lives of patients around the world.

To learn more, visit:

About PM360

PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards and Initiative Awards.



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