Snow’s Videos Featured in the Greatest Creators Showcase
March 18, 2019
Williamsburg, VA, March 18, 2019 — The “Eczema Exposed” real patient videos have been featured in PM360‘s Greatest Creators Showcase. To combat trivializing perceptions about moderate-to-severe eczema (atopic dermatitis), the team behind the Sanofi Genzyme and Regeneron co-promote launched the award-winning unbranded “Eczema Exposed” campaign. The team then decided to build an additional digital patient testimonial arm to the campaign in order to complement the existing creative. The real patient videos showcased that atopic dermatitis is truly more than “just eczema.”
Snow Companies would like to congratulate all those honored in the Greatest Creators Showcase:
Executive Producer: Tyler James
Senior Producer/Writer: Logan Hirsh
Director, Editor: Adam McPherson
Associate Producer: Samantha Barnitt
Associate Director: Parker Phillips
Client Services: Laura Pittman
Senior Director, Consumer Marketing, Regeneron Healthcare Solutions: Sandy Sexton
Senior Director, Consumer Marketing, Sanofi Genzyme US: Debra D’Amico
A particularly big thank-you also goes out to Heather, Camille, Jason, Tracy, Jalilah, and Serena for being part of this important campaign that gives people hope and shows those affected by eczema a path forward.
Read the Greatest Creators Showcase write-up here: https://www.pm360online.com/pm360-presents-the-2019-greatest-creators/?GTTabs=13
