The Digital Transformation of Empathy

April 7, 2020

PM360

April 7, 2020

By Phil Storer and Jon Irvine

https://www.pm360online.com/the-digital-transformation-of-empathy/

Summary

As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, often masking the stark reality of what it means to be inflicted by a disease. Meanwhile, those who seek the help of modern medicine are left to sift through the mess of marketing messages when all they want are real answers. Digital is an opportunity to allow patients access to our industry in a more immediate, compelling, and honest way. It’s neither a cost-cutting exercise nor, in the era of COVID-19, an excuse to avoid physically meeting with any other human being. [read more…]

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