Underrated Talents Make Good Patient Engagers
September 5, 2019
PM360
September 3, 2019
By Oliver Portmann
https://www.pm360online.com/underrated-talents-make-good-patient-engagers/
Summary
Careers in biopharma, for the most part, reward “tortoises” rather than “hares.” You have to think things through, tie your decisions to rock-solid science, and have the patience to see the development of your brand through to potential approval several years down the road. Patient engagement, however, needs the strengths of both hares and tortoises. A solid strategy is the foundation, but reacting fast to circumstances is the key to unlocking the vast potential of working with patients. So winning teams of patient engagers have to include many strengths, quickness and thoroughness, relationship building and problem solving. [read more]
