Using Movement Marketing To Ignite Your Audience

PM360

August 27, 2013

By Andrew Matthius

http://www.pm360online.com/using-movement-marketing-to-ignite-your-audience/

Summary

The public cares about healthcare, and this passion manifests itself in a large number of more or less formal movements and viral content. Sonia Hassan, Writer at the Snow Companies, says that “by participating in movements that consumers are passionate about, pharma becomes included as a member of the community instead of being suspiciously held at arm’s length.”