Using Movement Marketing To Ignite Your Audience
August 27, 2013
PM360
August 27, 2013
By Andrew Matthius
http://www.pm360online.com/using-movement-marketing-to-ignite-your-audience/
Summary
The public cares about healthcare, and this passion manifests itself in a large number of more or less formal movements and viral content. Sonia Hassan, Writer at the Snow Companies, says that “by participating in movements that consumers are passionate about, pharma becomes included as a member of the community instead of being suspiciously held at arm’s length.”
