Winning with Patient Videos

PM360

Online: November 17, 2015

Print: November 2015

By Corbin Wood

http://www.pm360online.com/winning-with-patient-videos/

Summary

Treating patient videos like any other kind of video production is a costly and painful exercise. In his witty article, Corbin describes some of the pitfalls of hiring video crews that may be great at producing commercials with actors but are inexperienced with patients. People living with diseases deserve a team that takes care of their needs and is cognizant of the circumstances they’re in.