MM&M Online: February 1, 2013 Print: February 2013 By Marc Iskowitz http://www.mmm-online.com/features/patient-education-report-patients-on-call/article/277379/     Summary They’re becoming the new key opinion leaders. Savvy, influential patients have pharma’s attention and are growing relationships with industry, online and off. Marc Iskowitz on how firms have just begun to tap the potential of this emerging segment.

PM360 Online: January 1, 2013 Print: January 2013 By Brenda Snow http://www.pm360online.com/guest-commentary-pharmas-demographic-challenge/     Summary Communication challenges and cultural differences as well as differences in incidence and prevalence of serious medical conditions make it important for pharmaceutical and biotech companies to address minority groups with a targeted approach. “This approach focuses on patient centricity, which […]

WILLIAMSBURG, Va., March, 2011 — Snow Companies has positioned itself yet again as an industry leader, this time with a case study on navigating the legal challenges of the highly regulated pharmaceutical industry in the second edition of Contemporary Direct and Interactive Marketing. The textbook was written by Christopher Newport University professor Dr. Lisa Spiller […]