Mike and Andrew got to accept the DTC Award for their work for patients with multiple myeloma.

PM360 August 27, 2013 By Andrew Matthius http://www.pm360online.com/using-movement-marketing-to-ignite-your-audience/   Summary The public cares about healthcare, and this passion manifests itself in a large number of more or less formal movements and viral content. Sonia Hassan, Writer at the Snow Companies, says that “by participating in movements that consumers are passionate about, pharma becomes included as a […]

MM&M July 1, 2013 By Matthew Arnold http://www.mmm-online.com/features/top-100-agencies-snow-companies/article/299625/   Summary MM&M has named Snow Companies as one of the industry’s Top 100 Agencies.

PM360 May 25, 2013 By Andrew Matthius http://www.pm360online.com/learning-a-lesson-from-patient-advocates/   Summary When pharmaceutical companies want to work with patients, they need to show integrity, authenticity, and transparency. Brenda Snow says that patients want to work with pharma to make the patient experience better. They don’t see a conflict in it, as long as the relationship benefits patients and […]

Virginia Gazette April 9, 2013 By Steve Vaughan       Summary Cancer patient Andy Sninsky stopped over at Snow Companies on his bicycle trip from Florida to Washington D.C. With his trip, Andy wants to raise awareness of multiple myeloma.

MM&M April 1, 2013 http://www.mmm-online.com/agency/the-snow-companies/article/285284/     Summary What started as a devastating diagnosis of multiple sclerosis for Brenda Snow, Founder and CEO of Snow Companies, became the impetus for a ground-breaking boutique agency specializing in direct-to-patient marketing. Snow Companies pioneered this space by partnering with pharma companies to foster a change in both patient […]

PharmaVOICE April 2013 Cover story by Robin Robinson View article     Summary As patients gain more power over their healthcare, the industry must adjust its strategies to accommodate these new super consumers. Brenda Snow says, “educated, connected, and empowered patients are the best bet for improved health outcomes. […] Engaged patients are much more likely to stay […]

PM360 Online: March 19, 2013 Interviewed by Kathleen M. Gilligan http://www.pm360online.com/trendsetter-pm360-q-a-with-brenda-snow-founder-ceo-the-snow-companies/   Summary Patient centricity is the latest buzzword, but the truth is Brenda Snow helped start this movement nearly 12 years ago. Pharma companies cannot afford to market to patients without engaging with them. “Maybe the days of seeing beautiful models and sexy ad […]

PharmaVOICE March 2013 By Robin Robinson http://www.pharmavoice.com/pdfs/2013/pv-0313/PV0313_ImprovingAdherence.pdf   Summary The industry is on the brink of the biggest disruptive changes in marketing history—comprehensive relationships with patients using integrated tools. Kathy Gram from Millennium mentions that together with Snow Companies, they recruited close to 50 Patient Ambassadors® to share their life experiences as cancer patients.

PM360 Online: February 23, 2013 By Andrew Matthius http://www.pm360online.com/fixing-pharmas-reputation-problem/   Summary For an industry that is known to develop life-saving (and even just minor disease treating) medications, pharma sure is not seen in the best light. “The pharmaceutical industry is more often mentioned in the context of share prices than of lives improved,” says Brenda Snow. She […]