Jersey City, NJ, October 9, 2018 — DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, has named Brenda Snow as a DTC Innovator Award Winner 2018. Snow is the Founder & CEO of Snow Companies, the global leader in patient storytelling and part of Omnicom Health Group, the healthcare group within Omnicom Group (NYC: OMC). […]

PM360 September 21, 2018 By Brenda Snow https://www.pm360online.com/what-attitude-will-do-for-you/ Summary Increasingly, life science companies transform themselves into organizations that augment the value of their manufactured products with services: Tools to manage disease, help lines, educational campaigns, Ambassador programs, and various efforts to gather and implement customer feedback. And that’s not a fringe phenomenon anymore—it’s accepted best practice […]

New York, NY, September 13, 2018 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Snow Companies as the Advertising Agency of the Year Trailblazer Gold winner. Patients as the most credible, convincing Ambassadors Over the last 20 years, Snow Companies has led the consumer marketing […]

Williamsburg, VA, August 16, 2018 — PM360, a publication for marketing decision makers in the pharmaceutical, biotech, and medical device industries, recently named Snow Companies as a Trailblazer Agency of the Year finalist. Snow Companies, established in 2001 in Williamsburg, Virginia, is a global leader in patient storytelling. Earlier this year, Snow Companies made waves when Omnicom Health […]

PM360 June 21, 2018 By Robert Jones https://www.pm360online.com/protecting-patient-data/ Summary Healthcare marketers by definition handle some of the most sensitive individual data there is: Information about people’s health. That is a big responsibility. Consumers will do their due diligence on who they’re willing to cooperate with, not least based on companies’ reputation in how they’re handling private data. That’s why […]

Snow Companies is proud to celebrate the extraordinary achievements of Jenn Mason, Senior Vice President, H.E.L.P (Health Education, Learning, and Patient Support), and Tyler James, Senior Vice President, Video Production. The two have been named among the 2018 PM360 ELITE 100. The honor rewards Jenn’s achievements in building the underlying infrastructure and support that allowed Snow to continue […]

PM360 April 20, 2018 By Brenda Snow https://www.pm360online.com/fixing-healthcare/ Summary It seems like every stakeholder has a short and simple explanation at the ready for what’s broken about healthcare—and it’s always someone else’s fault. Fortunately, the focus has started to shift from finger pointing to finding real solutions thanks to an understanding that while we used to […]

PM360 March 16, 2018 By Brenda Snow https://www.pm360online.com/redefining-success-in-pharma-marketing/ Summary Pharma marketing has undergone fundamental change. Today, we’re used to dealing with our own illnesses and conditions in an informed, proactive way. We no longer rely on experts alone to tell us what the issue is and how we need to address it. For pharmaceutical marketers, this has […]

PM360 November 15, 2017 By Brenda Snow https://www.pm360online.com/how-i-managed-to-change-the-lives-of-patients-and-life-science-professionals-at-the-same-time/ Summary If you’re like most people, you have probably had a handful of experiences in your life where someone you may not have known before came in and single-handedly redefined what matters to you. That person inspired you, convinced you, and motivated you to take action. Maybe you’ve […]

PM360 September 22, 2017 By Oliver Portmann https://www.pm360online.com/the-rules-of-patient-engagement-why-global-patient-friendliness-works/ Summary Cultural codes and regulatory “rules of patient engagement” change as you travel across this planet. At the same time, all human beings living with serious health challenges need to know they’re not alone—that’s universal. Another thing that’s universal: The value of storytelling in positively influencing health behavior […]