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News

“Own It.” How to Build Trust in the Digital Age

November 14, 2019

Amelia Eanes

PM360 November 14, 2019 By Amelia Eanes https://www.pm360online.com/own-it-how-to-build-trust-in-the-digital-age/ Summary While pharma has delivered many innovative content marketing initiatives, the one channel predestined for content marketing—social media—at times still feels like an unknown to the industry. Many industry marketers I talk to have found it overwhelming and near-impossible to undertake, or at least to undertake it […]

Patient Ambassador Appreciation Day 2019

November 14, 2019

Snow Companies logo, signed Brenda

From all of us at SNOW, happy Patient Ambassador Appreciation Day! Your perspective deserves to be heard, so we celebrate your contributions to a more open and more connected world of healthcare. Thank you from the bottom of our hearts for everything you do.

Jessica Proffitt Wins DTC Vanguard Award

October 23, 2019

Jessica Proffitt

Jersey City, NJ, October 23, 2019 — At the close of the DTC Forum on Social Media & Technology, Jessica Proffitt, VP, Client Services, has been awarded DTC Perspective’s Vanguard Award in honor of her leadership in the patient engagement space. Jessica has helped to build what is now considered the best-in-class in the space […]

Corbin Wood Wins DTC Innovator Award

October 21, 2019

Corbin Wood

Whippany, NJ, October 21, 2019 — Corbin Wood, Co-Owner and COO of Snow Companies, has been honored with DTC Perspective’s Innovator Award ahead of the DTC Forum on Social Media & Technology. Corbin has dedicated his career to helping healthcare companies tell compelling stories about their brands. He spent his formative years at the Urban […]

Underrated Talents Make Good Patient Engagers

September 5, 2019

PM360 September 3, 2019 By Oliver Portmann https://www.pm360online.com/underrated-talents-make-good-patient-engagers/ Summary Careers in biopharma, for the most part, reward “tortoises” rather than “hares.” You have to think things through, tie your decisions to rock-solid science, and have the patience to see the development of your brand through to potential approval several years down the road. Patient engagement, […]

Snow Companies Helps House of Mercy Distribute Food

August 21, 2019

Virginia Gazette August 21, 2019 Submitted by community contributor Williamsburg House of Mercy. Snow Companies’ Programs Team volunteered at the Williamsburg House of Mercy’s monthly fresh food distribution, the monthly mobile food pantry.

Snow Companies Selected as 2019 Top Workplace in Hampton Roads

August 20, 2019

Williamsburg, VA, August 20, 2019 — Inside Business, the Hampton Roads Business Journal, has announced that it is recognizing Snow Companies as a Top Workplace 2019 in Hampton Roads. This decision has been based on the results of an independent workforce survey conducted by Energage, in which employees based in the Williamsburg office were asked to give their honest feedback […]

Brenda Snow Named PM360 Trailblazer 2019 Lifetime Achievement Award Recipient

August 20, 2019

Williamsburg, VA, August 20, 2019 —PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Brenda Snow, Founder & CEO of Snow Companies, as the recipient of the 2019 Trailblazer Lifetime Achievement Award. Grown out of Brenda’s own experience as a patient with multiple sclerosis, her company […]

The Three Strategies of Individual Patient Engagement

July 8, 2019

PM360 June 13, 2019 By Michael Simone https://www.pm360online.com/the-three-strategies-of-individual-patient-engagement/ Summary For life science companies, working with patients has become industry standard. Patient engagement has evolved from a little-known niche into a specialized field in its own right. However, when it comes to connecting with individuals outside of your own organization, we can easily and clearly distinguish three […]

Tara Balboni wins PM360 ELITE 100

May 28, 2019

For Immediate Release Williamsburg, VA, May 28, 2019 — PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Tara Balboni, our Vice President of Advocacy and Recruitment, as one of the 2019 PM360 ELITE 100 in the Disrupters category. Now in its fifth year, the PM360 ELITE (Exceptional • […]