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Move Fast and Build Things

June 9, 2020

Jessica Proffitt

PM360, June 4, 2020 By Jessica Proffitt Nobody likes uncertainty. Uncertainty causes markets to drop, projects to be put on hold, and approvals to be questioned. But if we allow anxiety to paralyze us, we’re trading uncertain success for certain failure. So how do we enable a risk-averse industry that hates uncertainty as much as […]

Snow Wins 8 Telly Awards

May 29, 2020

At this year’s 41st annual Telly Awards, SNOW garnered several prestigious wins in these categories: Non-Broadcast: Directing (2 Silver) Non-Broadcast: Pharmaceuticals (1 Silver, 1 Bronze) Non-Broadcast: Health and Wellness (1 Bronze) Non-Broadcast: Videography/Cinematography (1 Silver) Non-Broadcast: Editing: (1 Silver, 1 Bronze) The Telly Awards is the premier award honoring video and television across all screens. […]

Nicole Hoadley Wins 2020 PM360 ELITE 100

May 7, 2020

Williamsburg, VA, May 7, 2020 — PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Nicole Hoadley, VP, Client Services, Snow Companies, as one of the 2020 PM360 ELITE 100 in the Leaders of the Future category. Now in its sixth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) […]

Meet the Girl Behind “I Am Patient” Teenage Edition

April 24, 2020

Kylee Wood (17) has initiated the teenage version of #IAmPatient to encourage her peers to keep their loved ones safe by staying home. The video has since gone viral. Watch her talk about her experience and share a song she wrote about the need to stick together during this unprecedented time. View her videos below:

COVID-19 makes digital patient engagement more important than ever

April 15, 2020

As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok video, building an online shopping cart to have our groceries delivered, […]

The Impact of COVID-19 on Life Sciences Marketing

April 9, 2020

PM360 April 7, 2020 By Andrew Matthius https://www.pm360online.com/the-impact-of-covid-19-on-life-sciences-marketing/ Summary The coronavirus, or COVID-19, is multiplying at an exponential rate. This global pandemic first consumed China and South Korea, then Italy and the rest of Europe, the Middle East, and now is spreading throughout the U.S. As a result, government organizations, doctors, and scientists are telling […]

#IAmPatient Interview Timetable

April 8, 2020

Make sure to tune in to the upcoming interviews on Facebook Live, in which Founder & CEO Brenda Snow will interview patients who share their unique perspective of how they’re dealing with their condition, and how they’re handling the challenges that come with the current COVID-19 pandemic. Here’s the upcoming schedule (may change without notice): […]

The Digital Transformation of Empathy

April 7, 2020

PM360 April 7, 2020 By Phil Storer and Jon Irvine https://www.pm360online.com/the-digital-transformation-of-empathy/ Summary As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, often masking the stark reality of what it means to be inflicted by a disease. Meanwhile, those who seek the help of modern medicine are left to sift through […]

Brenda Snow hosts Fireside Chat on Facebook Live

April 1, 2020

Brenda and Irma

Join us on Facebook Live this Friday, April 3, at 3 PM ET for a fireside chat with Snow Companies Founder and CEO Brenda Snow and a Snow Patient Ambassador living with a chronic illness, where they discuss their unique experiences as patients dealing with the COVID-19 pandemic. Watch as we explore how the community […]

I Am Patient And Staying at Home. So Should You

March 24, 2020

FOR IMMEDIATE RELEASE Williamsburg, VA, March 24, 2020 – Snow Companies has virtually cocreated user-generated video content with patients from across the world. The video I AM PATIENT gives the current effort to combat the coronavirus a face: Real people living with underlying health challenges, whose life is at risk if they contract the virus, have sent […]

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