PM360 November 19, 2018 By Brenda Snow https://www.pm360online.com/on-raising-brands/ Summary Brand managers and directors have to reconcile demands that—at least on the surface—seem to compete with one another. They need to nurture the brand for it to thrive and grow into a product that succeeds in the marketplace. And that means being pulled in many different […]
PM360 October 25, 2018 By PM360 Staff https://www.pm360online.com/pm360-2018-trailblazer-awards-gold-advertising-agency-of-the-year-snow-companies/ Summary PM360 has released their jury’s statement on this year’s Trailblazer Agency of the Year Award. Snow Companies stood out in the categories Innovation, Talent Development, and Social Responsibility. [Read more…]
Jersey City, NJ, October 9, 2018 — DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, has named Brenda Snow as a DTC Innovator Award Winner 2018. Snow is the Founder & CEO of Snow Companies, the global leader in patient storytelling and part of Omnicom Health Group, the healthcare group within Omnicom Group (NYC: OMC). […]
PM360 September 21, 2018 By Brenda Snow https://www.pm360online.com/what-attitude-will-do-for-you/ Summary Increasingly, life science companies transform themselves into organizations that augment the value of their manufactured products with services: Tools to manage disease, help lines, educational campaigns, Ambassador programs, and various efforts to gather and implement customer feedback. And that’s not a fringe phenomenon anymore—it’s accepted best practice […]
New York, NY, September 13, 2018 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Snow Companies as the Advertising Agency of the Year Trailblazer Gold winner. Patients as the most credible, convincing Ambassadors Over the last 20 years, Snow Companies has led the consumer marketing […]
Williamsburg, VA, August 16, 2018 — PM360, a publication for marketing decision makers in the pharmaceutical, biotech, and medical device industries, recently named Snow Companies as a Trailblazer Agency of the Year finalist. Snow Companies, established in 2001 in Williamsburg, Virginia, is a global leader in patient storytelling. Earlier this year, Snow Companies made waves when Omnicom Health […]
PM360 June 21, 2018 By Robert Jones https://www.pm360online.com/protecting-patient-data/ Summary Healthcare marketers by definition handle some of the most sensitive individual data there is: Information about people’s health. That is a big responsibility. Consumers will do their due diligence on who they’re willing to cooperate with, not least based on companies’ reputation in how they’re handling private data. That’s why […]
Snow Companies is proud to celebrate the extraordinary achievements of Jenn Mason, Senior Vice President, H.E.L.P (Health Education, Learning, and Patient Support), and Tyler James, Senior Vice President, Video Production. The two have been named among the 2018 PM360 ELITE 100. The honor rewards Jenn’s achievements in building the underlying infrastructure and support that allowed Snow to continue […]
PM360 April 20, 2018 By Brenda Snow https://www.pm360online.com/fixing-healthcare/ Summary It seems like every stakeholder has a short and simple explanation at the ready for what’s broken about healthcare—and it’s always someone else’s fault. Fortunately, the focus has started to shift from finger pointing to finding real solutions thanks to an understanding that while we used to […]
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